Optimism your feed

Bring a smile back to your social media

Watch the film
People enjoying camping with smiles, embracing the power of optimism. People enjoying camping with smiles, embracing the power of optimism. People enjoying camping with smiles, embracing the power of optimism.
Have you noticed your algorithm has gotten a little unpredictable?
  • Pink spiral icon.

    When you get bored, do you find yourself scrolling through social media, wondering where the fun went? Somehow it often feels like we're now stuck in an algorithmic loop of doom and gloom.

  • Emoji with a sad expression.

    The numbers don't lie: Our survey showed that 45% of people felt they received a similar or greater amount of negative content in their feeds compared to positive content. Additionally, 25% of people felt that negative content in their feeds made them feel anxious and unhappy.1)

  • LG's smiling face logo.

    As LG is all about 'Life's Good', we took this seriously. With Optimism your Feed, we spread optimism on your feed to make it a place you can truly enjoy.

  • Smartphone icon.

    So, where can you find these positive things? Right here. While enjoying the playlist LG has curated, you can bring a smile back to your algorithm.

  • 1) Survey Methodology

    • Timings : 26.04.2024 - 02.05.2024
    • Countries : USA, Mexico, Brazil, Germany, France, UAE, KSA, Vietnam, South Korea, India, Australia
    • Method : Quantitative questionnaire online survey through Dynata’s proprietary panel

Let the optimism begin!

Man wearing a colorful jacket, red beanie, and pink shoes, smiling and posing indoors.
Woman speaking inside a car with the text 'I'm gonna be okay no matter what' at the bottom.
Close-up of a surprised prairie dog, evoking a humorous expression.
Person reading a book in a cozy, plant-filled room, radiating warmth and tranquility.
Woman with long dark hair smiling and holding a piece of sushi close to the camera.
Group of people enjoying an activity at a table, highlighting moments of connection and joy.
Blue-glasses-wearing woman in a red sweater, smiling with the text 'HAPPY SCROLLING' at the bottom.
Man dressed in a bright yellow outfit giving thumbs up, showcasing confidence and joy.

How to join
#optimismyourfeed

Image of the lge_lifesgood TikTok playlist screen, Optimism your feed.

Step 1

Search for @lge_lifesgood in Tiktok or click the link below. Find Optimism your feed and get scrolling!

Screen image of liking and commenting on the life's good playlist on TikTok.

Step 2

If find content enjoyable, engage with it by tapping, liking, or commenting and sharing. This will give your algorithm that extra boost.

Screen image of sharing the life's good playlist on TikTok.

Step 3

Share this playlist with your friends and family whose feeds could do with a glow up!

    Click here to watch playlist

    Meet the Optimism Squad

    Xavier Mortimer

    Magician Xavier Mortimer dramatically extending his hand.

    Optimism is an inspiration.
    I want to make people smile.

    Xavier Mortimer

    Tina Choi (Doobydobap)

    Tina Choi playfully holding a piece of kimbap near her eye.

    I want to make my viewers’ lives good, through consuming content.

    Tina Choi (Doobydobap)

    Casey Fiesler

    Casey Fiesler is smiling brightly while wearing a headset.

    We can choose to watch more positive content.

    Casey Fiesler

    Karol Stefanini

    Karol Stefanni smiling, holding a white pen.

    Happy to help make social media a good place again.

    Karol Stefanini

    Victoria Browne

    Victoria Browne gently smiling with her chin on her hand.

    You have every right/ability to be present in your life!

    Victoria Browne

    Josh Harmon

    Josh Harmon covering his ears in front of a drum set under lighting.

    Better content leads to a better life.

    Josh Harmon

    Spread your optimism vibe in social media!

    What brings a smile to your face? What is the most memorable moment in your life that you'll never forget? Share your moments of optimism in your daily life with us. Let’s make a movement to spread optimism on social media! #Optimismyourfeed #LifesGood

    Instagram story
    Step 1

    Tap @lg_global story highlight named #LifesGood

    Screen image of lg_global Instagram.
    Step 2

    Tap “Add yours” sticker to share your optimism moments

    Screen image of "Add yours" sticker on Instagram story.
    Step 3

    Tag @lg_global and upload it to your story

    Screen image of posting Instagram story.
    Share your optimism
      Two people with snorkeling gear underwater, casually chilling.
      Smiling woman in a pink hoodie running on a sunny day.
      Cuddling a content, sleeping orange cat.
      A laughing child with a wide smile.

      Learn more on our stories

      Why we embrace bold optimism?
      Explore the reasons behind our strong belief.

      Discover Life's Good
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