Life's Good is our first global campaign
to demonstrate our trust in brave optimism
as a way to make life better for our customers
around the world. The accompanying
brand film
illustrates the enduring message of the
importance of
optimism in life,
and the bravery
that it takes. Over the course of our long
history, we
have always
stood for the brave
optimists who overcome the many challenges in
their lives with
the power of determination.
This campaign serves as a testament to our
philosophy
and commitment to optimism, and
uses the medium of film to capture the
emotions
and passions involved in the process.
Emmy-Award winning Director Nicolai Fuglsig
helms the manifesto film, crafting a
heartfelt
message on embracing life and basking in its
profound
‘goodness’ through
the relatable
‘everyman’ hero. Nicolai was immediately drawn
to the
project,
resonating with the power of
optimism that can transform the disposition we
have
towards our lives. The message of the film
came naturally too, as we all know that
there’s
an optimist inside all of us, and it’s merely a
matter of
choice.
The 90-second manifesto film is our
proclamation to the
world that Life’s Good,
and a celebration of the courage
that goes into
our everyday choices to become optimists.
The film portrays a simple yet powerfully
emotional journey
reminiscent of how we live
out our day-to-day lives in this
lovely yet
perilous world.
Each word in the narrative voiceover captures
the waves of
our emotions as we face fear,
challenges,
and disbelief – and how we can
triumph over these with
the power of choice
that lies in all of us.
The choice to know, and
truly believe, that Life’s Good.
Our perspective of the Good Life is based on
the goodness found along the many
moments
of our lives, whether they are small or big.
The difference comes from our attitude to look
for the best in each situation, and
using that
optimistic hope to live our lives to the fullest.
It’s an
attitude that
empowers us to take
charge and take ownership. After all, as we see
it,
the Good
Life is what you make out of it.
This optimistic perspective is deeply rooted in
our products, and influences us in
our
everyday
encounters.The Life’s Good campaign, at its
core, is about
having a flavor
for life and
making each moment better through brave
innovation
and
uncompromising experiences.
Our vision culminates into smart solutions that
fill our
days, through products likethe Seamless
InstaView refrigerator or the LG Styler.
Meaningful solutions like UVnano powered
water nozzles or deodorizing steam
technology
keep us safer and better, and can become
reliable
confidants for us as
we take charge
each day.
From the OLED to the QNED, the LG TV lineup
is also defined by this life-enriching
attitude.
Each screen caters to the rich diversity of our
unique
lifestyles. Some
screens will stand by
your side in any time and place, some will give
you the
flexibility you need for more immersion,
and some will serve as pieces of art
gracing
your living space – all to remind you of the
small blessings we get to enjoy each
day.
These
essential feelings and emotions that fuel the
goodness in life
serve as core
experiences our
products strive for.
Seeing the world with optimism is what
Life's Good is all about, and we will be with
you
every step of the way on your brave journey.
The URL has been copied to the clipboard.
Add items to your MY LG wishlist
Shop now. Pay later. Always interest-free.
Add your favourites to cart
Select Afterpay at checkout
Log into or create your Afterpay account, with instant approval decision
Your purchase will be split into 4 payments, payable every 2 weeks
All you need to appply is to have a debit or credit card, to be over 18 years of age, and to be a resident of Australia.
Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase. For complete terms visit afterpay.com/en-AU/terms.
Choose the buy now, pay later account that suits you best.
Up to $1,000
Interest free always
For everyday spending, from fashion to fitness, eyewear to electronics, pet care to bills.
Interest free always1
Flexible repayments
No establishment fee
$9.95 monthly account fee
Pay your statement closing balance, in full, by the due date and we'll waive the fee.
Tap to pay everywhere Visa is accepted**
Up to $1,000
Bigger purchases
For buying that road bike, new sofa or renovating your home.
Interest free for first 3 months1
Retailers may offer longer interest free terms (6-60 months). At conclusion of the interest free period, interest will be charged at the standard annual rate 25.9%.
Flexible repayments
Enjoy the freedom to set your schedule to weekly, fortnightly or monthly.
One-off establishment fee
A one-off establishment fee may apply for new customers.
$9.95 monthly account fee
Waived if you have nothing owing.
Interest free instalment plans2
For purchases over $300 we'll automatically set you up to repay in equal instalments to help you avoid interest charges.
Minimum monthly repayments are required. A monthly account fee of $7.95 applies andis subject to change. Pay your closing balance in full by the due date each month and wellwaive the fee. Available to approved applicants only and subject to completion of satisfactoryc redit check. Other charges may be payable. T&Cs apply.
Available to approved applicants only and subject to completion of satisfactory credit check upon application. Instalment plan splits eligible purchases of $300 and above into equal repayments within the interest free period. Eligible purchase excludes Zip bills and gift cards. A monthly account fee of $7.95 applies and a one off establishment fee may apply for new customers. Additional charges may apply, see T&Cs. Under the contract, minimum monthly repayments are required. If you turn off instalments, all future transactions will be reverted to the minimum monthly repayment. Paying only the minimum monthly repayment amount will generally not repay out the purchase within the interest free period. Any balance outstanding at the expiry of the interest free period will be charged at the standard variable rate, 25.9% per annum as at 1 May 2023. Interest, fees and charges are subject to change. Terms & Conditions apply and are available on application. See your contract for further details. Credit provided by ZipMoney Payments Pty Ltd (ABN 58 164 440 993, Australian Credit Licence Number 441878).
