Lifestyle

The Art of Hosting - Lifestyle with LG SIGNATURE : 3rd Edition

06/28/2020

LG SIGNATURE is thrilled to present the 3rd edition of "The Art of Hosting" film
series in association with Monocle. Through a charming collection of five short
films, LG SIGNATURE and Monocle demonstrate how to perfect the role of host
for every special occasion, with LG SIGNATURE's advanced products showcased
via mesmerizing moving illustrations throughout. Each unique movie focuses on
one integral aspect of hosting, each displaying a new inspiring individual to
explain their personal experience and know-how when it comes to living their
interpretation of a beautiful lifestyle.

In this latest series, LG SIGNATURE focuses on the excellence of the premium
brand's lineup, with top tips coming from major influencers and the thoughtful
reimagining of printed illustrations into enchanting animation. All five motion
pictures boast influencers' real voices and actual background sounds coming from
their homes, which helps audiences imagine a new life of hosting friends and
family with LG SIGNATURE. To explore more of "The Art of Hosting", head to LG
SIGNATURE's official Youtube Channel.

01. The Guest List - Air Purifier

A flair for gathering friends in Paris

Illustration of LG SIGNATURE Air Purifier's watering system in the home with Paris background.

The first step in hosting is putting together a guest list: a delicate operation that requires diplomacy and some social engineering. Daphné Hézard, founder and editor in chief of Regain magazine – a French journal about countryside, agriculture and farming – takes an editorial approach by drawing up a large list and whittling it down to an ideal collection of diverse personalities. To achieve a clean and serene environment for both making your list and welcoming guests, choose the LG SIGNATURE Smart Wi-Fi Enabled Air Purifier.

Illustration of LG SIGNATURE Air Purifier's rain view window feature.

Illustration of LG SIGNATURE Air Purifier in the party room.

Watch full video : https://www.youtube.com/watch?v=OshCMMg994M

02. The Mood - Washer/Dryer

A light touch in the Spanish Pyrenees

Illustration of LG SIGNATURE Washing Machine's twin wash system with Spanish Pyrenees background.

Setting the mood for an evening of drinks and dinner is best achieved through the careful lighting of one's surroundings. Javier Marset – co-owner of Catalan lighting company, Marset – favours the low glow of directional illumination and a casual atmosphere to put guests at ease when visiting his modern retreat in the mountains. The fastest way to freshen up after a long day on the slopes is to use the LG SIGNATURE Washer/Dryer Combo; its TWINWash and Dual Control features will save valuable time before guests arrive.

Illustration of LG SIGNATURE Washing Machine is laid on the cabin with Spanish Pyrenees background.

Illustration of LG SIGNATURE Washing Machine's dual control feature.

Watch full video : https://www.youtube.com/watch?v=aLx-BU8iGpM

03. The Food - Refrigerator & Range

A refined feast in the heart of London

Illust image of LG SIGNATURE Refrigerator in the party house.

Bringing guests into the kitchen is an ideal way to involve them. Bertie de Rougemont – founder of London's chicest catering company, Cellar Society – certainly knows a thing or two about hosting. When he's entertaining for friends, de Rougemont favours the smell of home cooking and perfectly chilled cocktails to get them in the mood. The InstaView™ Door-in-Door^® display on the LG SIGNATURE Refrigerator also adds some drama when entertaining in the kitchen – once experienced there is no going back.

Illust image of LG SIGNATURE Range with chicken barbecue.

Illust image of LG SIGNATURE Refrigerator's instaview door in door feature.

Watch full video : https://www.youtube.com/watch?v=s6ySXZ6tO88

04. The Drink - Wine Cellar

A nose for the right wine in Tuscany

Illust image of LG SIGNATURE Wine Cellar's auto open door feature with James Suckling and his wife.

An invitation to one of James Suckling's soirées at his Tuscan villa is a rare treat. An influential wine critic, Suckling's approach to choosing wine is characteristically considered. He will often theme the evening by grape, country or wine style but also might present wines based on the mood or the tastes of people attending. Correct storage of any vintage is incredibly important. The LG SIGNATURE Wine Cellar allows variable control of temperature, humidity, vibration and light levels.

Illust image of LG SIGNATURE Wine Cellar's auto lift drawer feature with James Suckling.

Illust image of LG SIGNATURE Wine Cellar's glass touch display feature.

Watch full video : https://www.youtube.com/watch?v=Gnc5iCXPrCM

05. The Environment - Rollable OLED TV

A knack for managing milieu in Munich

Illust image of LG SIGNATURE rollable OLED TV is laid in the party house.

The environment in which we entertain reflects our personality and offers our guests a personalised glimpse into our lives. German product designer Stefan Diez invites friends to his studio in Munich for a rare look behind the scenes of the operation that has made him one of the world's most sought after design talents. The LG SIGNATURE Rollable OLED TV helps to redefine this creative space into an extraordinary party venue at the touch of a button. Find out how to become the consummate host with LG SIGNATURE in our five-part series 'The Art of Hosting'.