LG OLED See the endless innovation

World's number 1 OLED TV for 12 years emblem is shown. Then each of the LG OLED innovations from 2013 to the present are shown with the awards each TV won. It cycles from LG's latest OLED evo G5, world's first transparent OLED, world's first rollable OLED, world's first wallpaper OLED, and the world's first 55-inch OLED TV.

12-year legacy of industry-shaping innovation and revolutionary advancements

For over 12 years, LG has continuously delivered revolutionary OLED technology that drives our industry forward. Know our history from the world's first OLED TV to our 2025 OLED innovations with AI.

*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.

Meet the innovation at the core of every LG OLED

The first OLED-dedicated processor, perfected through years of evolution

Dedicated to OLED, our alpha AI processor continues to impress with its state-of-the-art technology. For more than a decade, each new evolution constantly elevates the standards of OLED excellence.

The evolution of each alpha AI processor from 2018 to present are shown. Embedded text shows the processor innovation or upgrade that was introduced per year ending with the latest one, hyper-personalization based on 1.6 billion picture and 40 million sound data points.

*Specifications may vary by model.

Experience Perfect Black OLED, only with LG OLED

Experience breathtaking visuals only perfect black OLED can deliver. Enjoy perfect blacks, perfect color, smooth gradation without haze, an infinite contrast ratio, all in real resolution with clear pixels.

Wall-mounted LG OLED TV. On its screen is a mountain range against an evening sky filled with stars. The screen is split in half. On one end labeled Non Perfect Black display, the colors are dull and gray, the stars are hardly visible. On the other end labeled Perfect Black display, the blacks are deep and dark, the stars are bright and white, resulting in a very pleasing picture with high contrast.

Perfect Black

Perfect Black is UL-verified and delivers

true black levels to enhance perceived

brightness and contrast, whether

it's bright or dark around you.

*LG OLED Display is verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection, based on typical indoor lighting environment (200 lux to 500 lux).

*Actual performance may vary depending on the ambient lighting and viewing environment.

Perfect Color

A favorite of film professionals, LG OLED

TVs are 100% Color Volume and 100%

Color Fidelity certified. Enjoy accurate,

vibrant colors even in sunlight or dark

environments.

*'Reflection Free' applies to OLED M5 83/77/65 inches & OLED G5 83/77/65/55 inches.

*'100% Color Fidelity' and '100% Color Volume to DCI-P3' applies to 2025 OLED TVs.

*LG OLED Display is verified by UL for Perfect Color measured to IDMS 11.5 Ring-light Reflection standards.

*100% Color Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard color volume as verified independently by Intertek.

*The LG OLED Display is certified by Intertek for 100% Color Fidelity, measured according to the CIE DE2000 standard with 125 color patterns.

*The reflectance of the display is defined as the Specular Component Included (SCI) value at 550nm, independently tested by Intertek.

*LG OLED Display is measured to be under 1% as a reflection free display by Intertek.

Top filmmakers choose LG OLED

Our OLED TVs meet some of the highest cinema standards. Hear how acclaimed industry professionals personally prefer the innovativeness and quality of LG OLED TVs.

Sean Baker

Natasha Braier

Walter Volpatto

Edu Grau

Chris Blauvelt

Amy Vincent

John Daro

Tim S. Kang

Na Hong-jin

The next generation of LG AI TV

LG AI Magic Remote against an abstract background. The AI button is highlighted. There is a graphic UI representation with icons of how the AI button allows users to access different AI functionality. The services include AI Voice ID, AI Search, AI Chatbot, AI Concierge, AI Picture Wizard, and AI Sound Wizard. The mouse-like functionality is then showcased as the cursor appears over an interface, showing how the remote offers simplified controls.

AI Magic Remote completes the AI experience

Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.

*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.

*Some features may require an internet connection.

*AI Voice Recognition is only provided in countries that support NLP in their native language.

*AI Magic Remote may require a separate purchase depending on your TV's size, model, and region.

Family of four is gathered around an LG AI TV. A circle appears around the person holding the remote showing their name. This showcases how AI Voice ID recognizes each user's voice signature. The webOS interface then shows how the AI automatically switches the account and recommends personalized content.

Close-up of an LG QNED TV screen showing how AI Search works. A small chat window is open showing how the user asked for what sports games are available. AI search responded via chat and by showing thumbnails of available content. There is also a prompt to ask Microsoft Copilot.

Sci-fi content is playing on an LG QNED TV screen. On the screen is the AI Chatbot interface. The user messaged the chatbot saying that the screen is too dark. The chatbot offered solutions to the request. The whole scene is also split in two. One side is darker, the other side is brighter, showing how AI Chatbot solved the issue for the user automatically.

LG webOS interface with the AI Magic Remote in the foreground. The thumbnails on the user interface show personalized content recommendations from AI Voice ID.

AI Voice ID

LG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.

AI Search

Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.

AI Chatbot

Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.

*AI Voice ID may show reduced or limited content depending on region and network connectivity.

*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.

*It works only with apps that support the Voice ID account.

*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.

*In the US and Korea, AI Search uses the LLM Model.

*AI Chatbot available in countries supporting NLP in their native language.

*It is possible to link the AI chatbot to customer service.

*Some features may require an internet connection.

LG AI Magic Remote in front of an LG TV screen. On the screen is a personalized greeting from the LG AI with custom keywords based on the user's search and watch history. By the remote is an icon and label showing that the AI Concierge functionality is easily accessible with one short press on the AI button.

Screen of a user going through the AI Picture Wizard personalization process. Series of pictures are shown with user's selections being highlighted. A loading icon appears and a landscape image is shown being enhanced from left to right.

Screen of a user going through the AI Sound Wizard personalization process. Series of sound clip icons are being selected. A jazz singer and saxophone player are shown, sound waves representing the personalized sound animated across the visual.

Screen of a user going through the AI Picture Wizard personalization process. One of the options is highlighted as if the user already made their choice.

Screen of a user going through the AI Sound Wizard personalization process. Grid of different sound clip icons. One of the options is highlighted as if the user already made their choice.

AI Concierge

One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.

AI Picture Wizard

Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.

AI Sound Wizard

Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.

*AI Concierge's supported menus and apps may vary by country.

*AI Concierge's menu displays may be different upon release.

*AI Concierge's keyword recommendations may vary according to the app and time of day.

Experience the future of TV—where innovation meets perfection

Huge typography, True Wireless. Typography fades to reveal a TV with a messy setup of wires underneath it. Suddenly, the wires disappear and the TV is mounted even deeper to the wall for a cleaner look, highlighting how LG True Wireless OLED TVs eliminate cable clutter and allow for easy flush-fit installation.

World’s first True
Wireless OLED TV
with 4K 144Hz video
and audio transfer

Our Zero Connect Box broadcasts 4K visually

lossless picture quality with low latency.

Eliminate cable clutter and enjoy various

content without the inconvenience of

complicated wired setups.

Three different living rooms with an LG True Wireless TV showing how clutter-free the space is without the need for wires. The Zero Connect Box is also seen tucked away somewhere, almost hidden from sight.

*World's first 144Hz Wireless TV as compared to traditional TVs that have a tuner for broadcasting.

*4K 144Hz applies to OLED M5 83/77/65 inches. Other True Wireless models feature a 120Hz refresh rate.

*Visually lossless from internal test results with ISO/IEC 29170-2 with actual performance depending on settings, environment conditions, and usage.

*Zero Connect Box should be installed lower than the TV's wireless receiver.

*Placement of Zero Connect Box in a cabinet may result in signal interference depending on the material and thickness of the cabinet.

*Devices must be connected via wire to the Zero Connect Box.

*Power cable connection to both the TV screen and Zero Connect Box required.

*Upon purchase, customers will either receive the LG OLED evo or LG OLED Signature Zero Connect Box.

Different scenes showing the surreal visuals when the LG Signature OLED T is in transparent mode. A cityscape with fireworks, a bird picking out something from a small tree, and fishes inside a massive aquarium. Because of the LG Signature OLED T's screen, the scenes look like they're blending with the actual background in reality.

World's first
transparent & true
wireless OLED TV
with 4K wireless
video & audio transfer

LG SIGNATURE OLED T redefines what’s
possible, offering a breathtaking and truly
surreal viewing experience.

Different spaces with an LG Signature OLED T TV. In each of these the TV is in transparent mode showing how the T-Contents' visuals blend with reality. In one of the scenes, the information bar is also visible showing the date, time, and temperature.

*4K 144Hz applies to OLED M5 83/77/65 inches. Other True Wireless models feature a 120Hz refresh rate.
*Placement of Zero Connect Box in a cabinet may result in signal interference depending on the material and thickness of the cabinet.
*Zero Connect Box should be installed lower than the TV's wireless receiver.
*Devices must be connected via wire to the Zero Connect Box.
*Power cable connection to both the TV screen and Zero Connect Box required.
*Upon purchase, customers will either receive the LG OLED evo or LG OLED Signature Zero Connect Box.
*World’s first transparent TV as compared to traditional TVs that have a tuner for broadcasting.
*The product transparency determined by internal testing is 43%, this may vary depending on the actual usage environment and conditions.

Elevating ART with LG OLED technology

Renowned ARTists choose LG OLED as their digital canvas

Our endless innovation even expands into the world of ART. With LG OLED, artists worldwide are inspired to create unique experiences with our display's technology and unmatched visual excellence.

The Suh Se Ok x LG OLED art exhibit is shown with a quote from Suh Do Ho, one of the artists, the uniqueness of a transparent digital canvas immediately caught my attention. The LG Signature OLED T is also visible. Brief descriptions about the artist and Frieze Seoul 2024 can also be seen.

FRIEZE SEOUL 2024

Frieze Seoul is an internationally renowned

art fair focused on contemporary art that

features 100 of the most influential art

galleries across Asia.

FRIEZE LOS ANGELES 2024

Frieze Los Angeles is a contemporary art

celebration of the dynamic culture of

Los Angeles and the region's global

contribution to the visual arts.

FRIEZE NEW YORK 2023

Frieze New York brings together the

world's leading art galleries to showcase

ambitious work from pioneer artists. It's a

chance to engage with fresh talent

and some of art's most important figures.

LG OLED innovation at CES through the years

Different LG OLED exhibits and installations at CES are featured. This covers CES 2022, CES 2023, CES 2024, and CES 2025.

LG OLED TV with a colorful abstract artwork on its screen and the alpha 11 AI Processor Gen2 highlighted behind it. Bright lights erupt from the processor and TV showcasing its advanced technology. The world's number one OLED TV for 12 years emblem is also visible.

Meet our most advanced OLED TV yet