LG MAGNIT

Red Dot Design Award 2020

LG MAGNIT received a design excellence award from Reddot Design Award.

IDEA Design Award 2020

LG MAGNIT received a design excellence award from IDEA Design Award.

True Innovation behind New Depths

LG MAGNIT delivers immersive and eye-popping visuals that make every viewing experience memorable. Bring your imagination into life, through ultra-fine details visualised by a colourful mosaic of Micro LED chips.

Black Immersion,Enlivened Details

By removing a package surrounding R, G, B LED chips and applying LG’s own Full Black Coating technology, LG MAGNIT surprisingly delivers much deeper black than the conventional package LED signage*. This not only enhances colour vividness, but also makes the details which were hidden in the shadows appear, providing audiences a sense of immersion.

A face of a white tiger for emphasizing the black color

* Based on LG's conventional LED Signage

Stronger Light and Shadow

The solid black LG MAGNIT makes also results in superbly high contrast ratio which is a vital part of the picture quality. The difference between the dark parts and the light parts is clearly great, making every part of the content distinctive.

Floor fountain with different colors to show difference between LG Conventional LED Signage and MAGNIT about contrast ratio and distinctiveness

Accurate Colours as Intended

By carefully selecting an LED chip which is a key factor to determine colour purity, its narrowed wavelength allows LG MAGNIT to show uniform colours across the screen. Furthermore, the enhanced Gamut Transfer technology supports it to describe colours close to the original colour, which is essential for places where exact colour representation is demanding.

The Seattle Great Wheel shining with lots of colors

Intelligent Image Processor

The Alpha 7 Intelligent Processor which is adopted from LG’s TV technology recognises and analyses the original content, optimising the clarity and sharpness of the content for itself.

* The above functions are created by using deep learning AI technology to improve the picture quality.

Vivid Colour Expression Powered by HDR

With HDR (HDR10, HDR10 Pro*) support, content becomes vivid with great visual impact. The wider colour spectrum and greater contrast ratio allow viewers to fully enjoy lively content.

Night view of a village on HDR and SDR, having difference in color spectrum and contrast ratio

* HDR10 Pro is LG's own HDR solution to process HDR signal by using enhanced dynamic tone mapping.

Wide Colour Viewing Angle

Thanks to the structure of LG MAGNIT, it minimises colour distortion according to the viewing angle. In other words, the original colour can be appreciated even from the side angles, captivating various pedestrians even if it is installed in a large public places.

MAGNIT showing waterfall viewed from the side angles

Care Less with Sturdy Design

Through several layers of coated film, LG MAGNIT can protect its LED chips from risks caused by water drops, dust, static electricity or physical impacts. Considering that it is usually installed in public places where many people come and go, its stability is vitally important to minimise unforeseen accidents.

Protecting LED chips from water drops, dust, static electricity and physical impacts

* Based on in-house testing in accordance with the certification criteria, or under actual operating conditions.

Sleek Look with Smooth Surface

The screen surface of LG MAGNIT is very smooth just as LCD, making it looks nice even when the screen is off. Also, audiences or installers feel soft when touching the screen. If fingerprints are on the surface, they can be simply removed by wiping with a soft cloth without the need for any chemicals.

The sleek look of MAGNIT with smooth surface

Optimum Cable-less Design for Simple Installation

The wireless broadband transmission technology has been adopted. No signal and power cable connection is required between the cabinets and you don't need cables except for connecting the screen to its system controller and power.

The wireless broadband transmission technology enables cabinets to connect to each other, and its assembly design simplifies rear structure of the screen.

Efficient Power Consumption by Colours

Common Cathode Drive-IC is one of the reasons why LG MAGNIT has low power consumption. It supplies the right necessary voltage to each R, G, B sub-pixel individually to minimise unnecessary power consumption.

A backdrop of broadcasters composed of LG MAGNIT and a comparison of current flow to LED chips between MAGNIT and LG's conventional LED Signage.

Power Saving Standby Mode

When there is no input signal for a period of time, the screen turns off and the main circuit parts inside the LED cabinet go to a standby mode. This saves additional power consumption and enables the product to be reactivated simply by using a remote control.

Employees are resting in the office without using the display which is in standby mode for minimizing power consumption.

A woman in a conference room accessing the setting easily with a remote control

Intuitive UX with Remote Control

By applying the same intuitive UI* as general LG digital signage, the user can easily adapt to it. It also allows users to easily access the settings by using a remote control instead of connecting to a PC.

* Available for over 1,280 × 720 resolution screen.

People having a conference with the MAGNIT and there is a AV controller on the desk.

Compatibility with AV Control System

LG MAGNIT has been certified Crestron Connected® for a higher level of compatibility with professional AV controls to achieve seamless integration and automated control*, boosting business management efficiency.

* Network-based control

Dedicated Accessories for Tidiness

Three pairs of wall mount accessories and a frame kit are provided as options for LG MAGNIT. The wall mounts can be combined with any screen size to be installed clearly and neatly. Also, when building a screen of 163-inch, Ultra HD resolution, the frame kit will make the display have a smooth edge.

LG MAGNIT being installed neatly with wall mount kits and a frame kit.

Total Content Management

LG MAGNIT is compatible with LG SuperSign CMS solution which is all-in-one content management solution for content editing, scheduling and distribution. Managers can operate LG’s commercial displays including LG MAGNIT all at once, enabling systematic and efficient management.

The MAGNIT is installed in a corporate lobby, and it is being managed by LG SuperSign solution.

Real-time ConnectedCare Service

Maintenance is easy and fast with the optional ConnectedCare* service, a cloud service solution provided by LG. It remotely manages the status of displays in client workplaces for fault diagnosis and remote-control services, enabling the stable operation of clients' businesses.