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Front view of LG OLED evo AI C5 4K Smart TV. 12 Years of world number 1 OLED emblem and LG OLED evo AI 2025 logo are on the screen.
Slightly angled view of LG OLED evo AI C5 4K Smart TV.
Rear view of LG OLED evo AI C5 4K Smart TV.
Side view of LG OLED evo AI C5 4K Smart TV.
Front view and side view of LG OLED evo AI C5 4K Smart TV showing its length, width, height, and depth dimensions.
The alpha 9 AI Processor Gen8 lights up with different shades of blue and bolts of light shoot out from it highlighting its circuits. Performance statistics are visible. 1.7 times greater AI neural processing, NPU. 1.7 times faster operation, CPU. 2.1 times improved graphics, GPU.
Next-level visual
OLED TV for 12 years
Campfire at night in the middle of nature. In the distance is a forest and lake. The evening sky is filled with stars. The whole scene is split in half. One side is darker and duller. The other half is remarkably brighter, showcasing the impressive brilliance from Brightness Booster.
Living room space with a wall-mounted LG OLED TV. On the TV is a mountain range against a dark evening sky filled with stars. This scene is split in half. One side shows a duller, grayer version of the landscape labeled, Non Perfect Black display. On the other side is a more pleasing picture with a larger dynamic range of blacks and whites. This is labeled, Perfect Black display. Logo certification is also visible, Perfect Black Technology delivers black levels less than or equal to 0.24 nit up to 500 lux.
Living room space with a wall-mounted LG OLED TV. On the TV is a mountain range against a dark evening sky filled with stars. This scene is split in half. One side shows a duller, grayer version of the landscape labeled, Non Perfect Black display. On the other side is a more pleasing picture with a larger dynamic range of blacks and whites. This is labeled, Perfect Black display. Logo certification is also visible, Perfect Black Technology delivers black levels less than or equal to 0.24 nit up to 500 lux.
Leopard in the forest in vivid color and detail. The leopard has a grid and a light glowing behind it, indicating how LG AI Picture Pro made impressive visual enhancements to the scene's resolution, brightness, depth, and clarity.
On an LG OLED TV screen is the webOS 25 home page filled with apps and entertainment content. By the TV is the LG AI Magic Remote, the AI button is highlighted as if activated by the user's voice. A speech bubble is beside it, switching to my account. The short text explains how users can now synchronize their voice to their personal profile for easier navigation and personalized recommendations.
Front view of LG OLED evo AI C5 4K Smart TV. 12 Years of world number 1 OLED emblem and LG OLED evo AI 2025 logo are on the screen.
Slightly angled view of LG OLED evo AI C5 4K Smart TV.
Rear view of LG OLED evo AI C5 4K Smart TV.
Side view of LG OLED evo AI C5 4K Smart TV.
Front view and side view of LG OLED evo AI C5 4K Smart TV showing its length, width, height, and depth dimensions.
The alpha 9 AI Processor Gen8 lights up with different shades of blue and bolts of light shoot out from it highlighting its circuits. Performance statistics are visible. 1.7 times greater AI neural processing, NPU. 1.7 times faster operation, CPU. 2.1 times improved graphics, GPU.
Next-level visual
OLED TV for 12 years
Campfire at night in the middle of nature. In the distance is a forest and lake. The evening sky is filled with stars. The whole scene is split in half. One side is darker and duller. The other half is remarkably brighter, showcasing the impressive brilliance from Brightness Booster.
Living room space with a wall-mounted LG OLED TV. On the TV is a mountain range against a dark evening sky filled with stars. This scene is split in half. One side shows a duller, grayer version of the landscape labeled, Non Perfect Black display. On the other side is a more pleasing picture with a larger dynamic range of blacks and whites. This is labeled, Perfect Black display. Logo certification is also visible, Perfect Black Technology delivers black levels less than or equal to 0.24 nit up to 500 lux.
Living room space with a wall-mounted LG OLED TV. On the TV is a mountain range against a dark evening sky filled with stars. This scene is split in half. One side shows a duller, grayer version of the landscape labeled, Non Perfect Black display. On the other side is a more pleasing picture with a larger dynamic range of blacks and whites. This is labeled, Perfect Black display. Logo certification is also visible, Perfect Black Technology delivers black levels less than or equal to 0.24 nit up to 500 lux.
Leopard in the forest in vivid color and detail. The leopard has a grid and a light glowing behind it, indicating how LG AI Picture Pro made impressive visual enhancements to the scene's resolution, brightness, depth, and clarity.
On an LG OLED TV screen is the webOS 25 home page filled with apps and entertainment content. By the TV is the LG AI Magic Remote, the AI button is highlighted as if activated by the user's voice. A speech bubble is beside it, switching to my account. The short text explains how users can now synchronize their voice to their personal profile for easier navigation and personalized recommendations.

77 inch LG OLED evo AI C5 4K Smart TV 2025

OLED77C54LA

Key Features
4K picture quality, upscaled visual and surround sound from the alpha 9 AI Processor Gen8
True black levels in every pixel create stunning contrast, depth, and detail
100% Colour Fidelity for accurate lifelike colours. 100% Colour Volume for richer hues
Brighter visuals from the new light boosting algorithm of Brightness Booster
New AI button, voice controls, drag and drop functions on the AI Magic Remote
Product Specs
Screen Size
Please select a screen size below
Promotion

  • 5 year extended warranty on this TV. Terms apply.

  • Get an extra 20% off this product. Discount will be automatically applied at Checkout. Terms apply.

  • Orders for the Scottish Islands and remote areas will be delivered by 3PL. The 3PL will contact you to arrange a suitable delivery date.

  • Shipping options may vary by region.

  • Further information regarding delivery can be found in our Delivery Terms and Conditions.

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Product Information Sheet

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