Skip to Content Skip to Accessibility Help
About Cookies on This Site

We use cookies, including cookies from third parties, to enhance your user experience and the effectiveness of our marketing activities. These cookies are performance, analytics and advertising cookies, please see our Privacy and Cookie policy for further information. If you agree to all of our cookies select “Accept all” or select “Cookie Settings” to see which cookies we use and choose which ones you would like to accept.

Cookies Setting
Absolutely Necessary Cookies
These are cookies that are absolutely essential to running a website. This category of cookies cannot be disabled.
Functional Cookies
These cookies are used to provide you with convenient functions, such as product reviews and product video playback, during your web browsing, they also enable interaction with social media accounts.
Social media
Connect with your social channels to share LG Technology with friends for example on Facebook and Twitter.
Analytics Cookies
These cookies allow our website to keep improving functions through website traffic analysis and to suggest personalized content for you.
Advertising Cookies
These cookies enable us to show you ads and other content that we think is most attuned to your interests and digital behavior.
Learn More
Euro Screenfill
Front view of LG OLED evo AI C5 4K Smart TV. 12 Years of world number 1 OLED emblem and LG OLED evo AI 2025 logo are on the screen.
Slightly angled view of LG OLED evo AI C5 4K Smart TV.
Side view of LG OLED evo AI C5 4K Smart TV.
Front view and side view of LG OLED evo AI C5 4K Smart TV showing its length, width, height, and depth dimensions.
The alpha 9 AI Processor Gen8 lights up with different shades of blue and bolts of light shoot out from it highlighting its circuits. Performance statistics are visible. 1.7 times greater AI neural processing, NPU. 1.7 times faster operation, CPU. 2.1 times improved graphics, GPU.
Next-level visual
OLED TV for 12 years
Campfire at night in the middle of nature. In the distance is a forest and lake. The evening sky is filled with stars. The whole scene is split in half. One side is darker and duller. The other half is remarkably brighter, showcasing the impressive brilliance from Brightness Booster.
Living room space with a wall-mounted LG OLED TV. On the TV is a mountain range against a dark evening sky filled with stars. This scene is split in half. One side shows a duller, grayer version of the landscape labeled, Non Perfect Black display. On the other side is a more pleasing picture with a larger dynamic range of blacks and whites. This is labeled, Perfect Black display. Logo certification is also visible, Perfect Black Technology delivers black levels less than or equal to 0.24 nit up to 500 lux.
Living room space with a wall-mounted LG OLED TV. On the TV is a mountain range against a dark evening sky filled with stars. This scene is split in half. One side shows a duller, grayer version of the landscape labeled, Non Perfect Black display. On the other side is a more pleasing picture with a larger dynamic range of blacks and whites. This is labeled, Perfect Black display. Logo certification is also visible, Perfect Black Technology delivers black levels less than or equal to 0.24 nit up to 500 lux.
Leopard in the forest in vivid color and detail. The leopard has a grid and a light glowing behind it, indicating how LG AI Picture Pro made impressive visual enhancements to the scene's resolution, brightness, depth, and clarity.
On an LG OLED TV screen is the webOS 25 home page filled with apps and entertainment content. By the TV is the LG AI Magic Remote, the AI button is highlighted as if activated by the user's voice. A speech bubble is beside it, switching to my account. The short text explains how users can now synchronize their voice to their personal profile for easier navigation and personalized recommendations.
Euro Screenfill
Front view of LG OLED evo AI C5 4K Smart TV. 12 Years of world number 1 OLED emblem and LG OLED evo AI 2025 logo are on the screen.
Slightly angled view of LG OLED evo AI C5 4K Smart TV.
Side view of LG OLED evo AI C5 4K Smart TV.
Front view and side view of LG OLED evo AI C5 4K Smart TV showing its length, width, height, and depth dimensions.
The alpha 9 AI Processor Gen8 lights up with different shades of blue and bolts of light shoot out from it highlighting its circuits. Performance statistics are visible. 1.7 times greater AI neural processing, NPU. 1.7 times faster operation, CPU. 2.1 times improved graphics, GPU.
Next-level visual
OLED TV for 12 years
Campfire at night in the middle of nature. In the distance is a forest and lake. The evening sky is filled with stars. The whole scene is split in half. One side is darker and duller. The other half is remarkably brighter, showcasing the impressive brilliance from Brightness Booster.
Living room space with a wall-mounted LG OLED TV. On the TV is a mountain range against a dark evening sky filled with stars. This scene is split in half. One side shows a duller, grayer version of the landscape labeled, Non Perfect Black display. On the other side is a more pleasing picture with a larger dynamic range of blacks and whites. This is labeled, Perfect Black display. Logo certification is also visible, Perfect Black Technology delivers black levels less than or equal to 0.24 nit up to 500 lux.
Living room space with a wall-mounted LG OLED TV. On the TV is a mountain range against a dark evening sky filled with stars. This scene is split in half. One side shows a duller, grayer version of the landscape labeled, Non Perfect Black display. On the other side is a more pleasing picture with a larger dynamic range of blacks and whites. This is labeled, Perfect Black display. Logo certification is also visible, Perfect Black Technology delivers black levels less than or equal to 0.24 nit up to 500 lux.
Leopard in the forest in vivid color and detail. The leopard has a grid and a light glowing behind it, indicating how LG AI Picture Pro made impressive visual enhancements to the scene's resolution, brightness, depth, and clarity.
On an LG OLED TV screen is the webOS 25 home page filled with apps and entertainment content. By the TV is the LG AI Magic Remote, the AI button is highlighted as if activated by the user's voice. A speech bubble is beside it, switching to my account. The short text explains how users can now synchronize their voice to their personal profile for easier navigation and personalized recommendations.

97 Inch LG OLED evo AI G5 4K Smart TV 2025

OLED97G54LW

Key Features
4K picture quality, AI upscaled visual, and surround sound from the alpha 11 AI Processor Gen2
True black levels in every pixel create stunning contrast, depth, and detail
100% Colour Fidelity for accurate lifelike colours. 100% Colour Volume for richer hues
Up to 1.5X brighter visuals vs. conventional OLED TVs from Brightness Booster Max
New AI button, voice controls, drag and drop functions on the AI Magic Remote
Product Specs
Screen Size
Please select a screen size below
Promotion

  • 5 year extended warranty on this TV. Terms apply.

  • Click wall mount service under Additional Services to receive your free wall mount bracket and free installation for this TV. Terms apply.

  • Trade-Up and receive £200 off at checkout. Terms apply.

  • Orders for the Scottish Islands and remote areas will be delivered by 3PL. The 3PL will contact you to arrange a suitable delivery date.

  • Delivery fees vary by postcode and may include additional charges for Highland or remote areas. Final shipping costs will be confirmed at checkout.

  • Further information regarding delivery can be found in our Delivery Terms and Conditions.

UK EU
Product Information Sheet

Our Picks For you

What people are saying